- Skim and summarize the existing research on the topic, if there is any
- Plan out which survey method can best reach your target market
- Create and curate the questions that will best satisfy research goals while maintaining objectivity and integrity
- Administer the research plan and analyze the results
- Glean important insights and takeaways for your business
- The overarching goal: what question(s) do you want to get answered, on a high level, from your research?
- Your target market for the research
- This is a long-term project that calls for serious initial planning and close work among the team to share insights
- Depending on how complicated your goal is and the research method chosen, expect the project to take between 6-7 weeks